Santo Domingo (Marketwatch).- Properly known for the pure elegance of its white sand seashores, crystal blue waters and remarkable weather yr-round, Dominican Republic’s most up-to-date internet marketing marketing campaign is taking a change to concentrate on its most-valued resource – the heat and hospitable men and women of the country.
Involving charming Puerto Plata, lush Samana, luxe La Romana, bustling Barahona, historic Santo Domingo and far more, Dominican Republic has a little something for each and every kind of traveler and spending budget. This campaign invitations site visitors to see 1st-hand how Dominican Republic has it all.
In the lately launched “Smiles” campaign The Dominican Republic Ministry of Tourism (MITUR) focuses on the elegance and hospitality of the Dominican people today as the principal motive it is an great spot. The campaign attributes the country’s distinguishing aspects which embed a contagious smile throughout holidaymakers and locals alike.
“The ‘Smiles’ marketing campaign features a fresh technique to vacation spot advertising and marketing by advertising and marketing one of our country’s most useful, nevertheless intangible property – pleasure – which is not just a emotion in our region, but a way of lifestyle, “said Magaly Toribio, Advertising Advisor for the Dominican Republic Ministry of Tourism.
“The campaign makes use of hanging visual imagery and partaking and eloquent content material to seize the real warm and welcoming essence of Dominican Republic, although extending a personalized invitation to guests from all corners of the environment to expertise it first-hand, provoking an countless and contagious smile.”
The campaign consists of traditional and modern-day electronic, print, social media and general public relations ways marketing the country’s north and east coast.
Amongst the promotions are two videos showcasing the broad array of offerings, starting up in Santo Domingo, the most fashionable and dynamic metropolis in the Caribbean to the legendary white-sand shores of the east coastline in Juan Dolio, La Romana and Punta Cana exactly where fact exceeds dreams.
The next video invites site visitors to examine the north coast and partake in adrenaline pumping actions such as kite browsing in Cabarete, cultural exploration in Puerto Plata, unlimited organic magnificence in Samana and love the gastronomic delights in Sosua and Miches.
In addition to the campaign start, Dominican Republic is happy to share in the to start with seven months of 2018 more than 4.1 million visitors have entered Dominican Republic, a 5.9 percent improve as opposed to the identical interval in 2017, in accordance to the Central Bank.
When solar and beach front remain the country’s most sought sights, MITUR is focused to expanding information of its varied choices like golfing, tradition, gastronomy, sustainability and journey.
In between lush Samana, sunny Punta Cana, lush La Romana, bustling Barahona, historic Santo Domingo and more, the nation has some thing for just about every style of traveler and spending budget. This marketing campaign validates MITUR’s tricky-function and invitations guests to see initial-hand how Dominican Republic has it all.
Catch the feeling and look at out a 1st-glimpse at the marketing campaign right here. To master additional about Dominican Republic and start preparing your trip, take a look at www.GoDominicanRepublic.com.